Peñón Bars: A New Concept of Nightlife Experience with Cocktails and Our Exclusive Spirits
Brand Use License Model – Peñón del Águila
Proposal: A bar operated by the licensee with Peñón identity, aesthetics, and products, without an initial fee or monthly royalty. A modern, agile model adapted to the current context.
Key advantages:
• Territorial exclusivity
• Preferential pricing and access to exclusive products
• Full operational freedom in day-to-day management
• Gastronomic adaptability: each region can define its own menu according to local tastes
• Updated model, more flexible than a traditional franchise
• Brand support, materials, and guidelines
Licensor’s contributions: Brand, identity, training, design support, marketing, and activations.
Licensee’s contributions: Investment, daily operation, compliance with guidelines, and exclusivity of products.
Opening process: Evaluation → Location → Agreement → Design → Training → Opening.
Conclusion: A modern system that combines the strength of a leading brand with operational freedom and gastronomic adaptability, ideal for the times we live in.
